Loupe is a brand of glasses that promotes an eco-responsible concept. The glasses are made from recycled materials and recycled glass. Loupe produces both corrective glasses and sunglasses, as well as fashion glasses.
The logo of this brand is a typographic logo. It is a typography created specifically for Loupe, with very rounded shapes to recall the shape of glasses.
The typography used for the brand's editorial line is a typography that maintains these rounded shapes to remain modern and to fit with the typographic logo.
The colors used are representative of the brand's image, referencing nature and the ecological aspect. The blue is there to remind us of the medical side and trust.
Loupe is a fictitious project carried out as part of my studies. If you like my work, please feel free to share and like it.
Do not hesitate to contact me !
